What do the phrases “Just Do It,” “Because you’re worth it” and “I’m lovin’ it” have in common? They were all created by innovative marketing teams. You may never know their names, but you’ll never forget the impact they made.
With 14 Cannes Lions awards under her belt, Bayer’s Chief Marketing, Digital and Information Officer and cross-cultural global citizen Patricia Corsi is one such innovator.
Corsi and her team are behind many award-winning creative public health campaigns that boldly question taboos and get real about tackling the root causes of global health challenges.
Two campaigns stand out: Vagina Academy and the DiversiTree Project
