When you mention Cannes, most people think "film festival." Yet, this sparkling resort town on the French Riviera is home to another equally prestigious event: The Cannes Lions International Festival of Creativity.
Since 1954, this festival has celebrated creative excellence by bringing together the world’s top marketing and communications leaders and brands.
To be clear, winning a LION is like winning an Oscar. It’s a big deal.
I had the privilege of covering the 2022 Cannes Lions International Festival of Creativity. The experience was truly unforgettable! Here are a few highlights.